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Nicola Alexander

Managing Director

Drawing on a wealth of knowledge and experience, Bethan’s MD, Nicola Alexander, is passionate about working in partnership with businesses to guide them through their customs and compliance obligations.

Nicola has held a number of key roles during her career including Customs Supervisor and Customs Consultancy Manager. She established Bethan Customs Consultancy in 2015, driven by the conviction that there was a better way of helping businesses to navigate the ever-evolving world of importing and exporting.

Since then, Nicola has built a strong reputation for providing clear, practical and impartial advice to businesses in relation to their customs compliance and supply chain requirements.

Nicola’s sweet tooth is the stuff of legend – her dedication to customs legislation is exceeded only by her love of awesome tunes and sweeties!

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Aby Wilson

Office Manager

As Bethan’s second ever employee, Aby has been part of our journey since 2017. Over the years she’s worn many hats and knows the business inside out. As our Office Manager, she’s the friendly face that keeps everything running smoothly and makes sure the team are supported every step of the way.

With over 20 years experience across a wide range of industries, Aby brings a wealth of knowledge, professionalism and a calm efficiency to her role.  Known for her approachable nature and strong people skills, she ensures Bethan runs smoothly while creating a welcoming space for the team and clients alike.

Outside of work, she enjoys spending time with her friends and family and if she’s not off walking in the countryside, you’ll find her curled up with a big mug of tea and a book. 

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Jemma Harrold

Customs Co-ordinator

Jemma joined our team in April 2024, bringing with her a wealth of experience in customs clearance and a knack for navigating the complex world of declarations. Her journey into customs work began around the chaotic period of Brexit, where she found herself drawn to the unique challenges and intricacies of the field. Since then, she has developed a strong expertise in preparing declarations, ensuring smooth and efficient customs processes.

Outside of work, Jemma is a keen acoustic guitar player, often strumming away her free time. Her adventurous spirit shines through her thrilling experiences, such as paragliding at 6,600 feet! Despite her daring side, she has a soft spot for chocolate, her guilty pleasure.

Jemma is a reliable and dedicated member of our team. She approaches every task with integrity and a strong work ethic. Her blend of professional expertise and personal passion makes her a valued and dynamic member of our team.

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Kat Sim

Operations Co-ordinator

Kat brings a wealth of experience to her role at Bethan, with over 17 years in the oil and gas industry and more than 6 years within the NHS. Her career began in recruitment, personnel logistics, and planning, where she developed a strong foundation in sourcing and coordinating both onshore and offshore personnel.

Drawn to Bethan by the opportunity to embrace new challenges in a different sector, Kat thrives in our collaborative and communicative office environment. She has a genuine passion for organising and planning, which is reflected in her approach to daily operations and her enthusiasm for implementing new systems that improve efficiency and streamline processes.

Outside of work, Kat enjoys spending quality time with her family, often in the role of dedicated chauffeur for their many after-school activities. A passionate music lover, she relishes the energy of live gigs and catching up with friends. Kat also has a deep appreciation for Scotland’s rich heritage and natural beauty, and takes every chance to explore its hidden gems and historic castles, whether they’re just around the corner or a short journey away.

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Fiona Watt

Senior Customs Coordinator

Senior Customs Co-ordinator Fiona came on board in March 2021. She provides Customs Co-ordination assistance to both colleagues and clients, allowing them to keep up to date with all things Customs! Also offering flexibility in working at client’s offices when required.

Prior to starting work with Bethan, Fiona spent 34 years working for HM Revenue & Customs, latterly as a VAT adviser specifically for overseas businesses. Fiona’s in-depth knowledge and vast experience means she is exceptionally well-placed to support our team and their clients.

With a menagerie of pets to keep her busy, Fiona’s dream superpower of talking to animals could prove very useful!

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April Michie

Account Executive

April joined Team Bethan in 2022 as a Customs Administrator, drawn by the opportunity to take on a new challenge in the dynamic and ever-evolving world of customs and compliance. With a background spanning various industries, April has consistently demonstrated exceptional attention to detail, a quality we deeply value at Bethan.

In her role, April plays a key part in supporting the team administratively and nurturing the strong relationships we have with our clients. Her dedication and impact were recently recognised with a well-deserved promotion to Account Executive.

A true people person, April is passionate about giving back and devotes much of her free time to volunteering with local community groups and organisations. When she’s not working or lending a hand in the community, you’ll likely find her unwinding with yoga or enjoying some downtime amid the joyful chaos of family life with her husband, two young children, two dogs and occasionally, a litter of puppies!

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Our Values

We Are Curious
We Care
We Trust
We Embrace Change

Curiosity is our catalyst. It's the difference between doing the job and doing the job well. Our curiosity manifests itself as initiative. We want to know the how, why, where, and when, and if we don't know, we have the confidence to ask the right questions.

#TeamBethan is much more than a hashtag. It’s everything. We nurture our team members, looking out for their welfare and encouraging their development. In turn our team care about the business, about our clients and partners, and about the work we do.

Trust is founded on honesty and transparency. Across the team we share our experiences, thoughts and questions – it’s how we grow as individuals and as a team. Our clients trust us to treat their experiences and data with the utmost professionalism and discretion.

We embrace change as a welcome opportunity for growth. We are in it for the long term with our clients, ready to pivot as your needs evolve. Staying ahead of the curve is a non-negotiable for us. We don't just survive; we thrive! 

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